. >> the white house's bush back is hey, this is technology and we are still trying to figure out how this should work in the media news cycle. what do you say to that? >> this white house has new tools and they are able to spread that because of new technologies because of twitter and facebook and they can post the photographs on their own flicker site. they have the ability to spread them faster. to a certain extent, it's on independent news organizations to look at this stuff and to filter it. what's happening now is these photographs are landing on screens or editor's desks around the world unfiltered. it's up to the news organizations to attribute their source. >> we have a policy when we have used a photo, we say the white house we leased this photo. >> yes. >> to the average viewer, they are just seeing the foo and they are not necessarily hearing that caveat every time we put it out there. it is a version of propaganda. people hate that word, but that is what this can come taken too far. >> propaganda is a strong word, but the viewing public needs to be aware of that when they